Enhanced measurement, one of several new features in Google Analytics GA4, makes tag updates even easier. Changes to website content often go hand in hand with the need to update analytics tags.

Small and large businesses can use analytics to track website traffic, design websites to enrich the browsing experience and drive online revenue growth. Google Analytics is a free service that ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports. Google Analytics is shifting from tracking conversions to using ...

This weekend, on Saturday, July 1, 2023, Google’s Universal Analytics (UA) will sunset, no longer processing data. "Universal Analytics was built for a generation of online measurement that was ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...