The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

Google has started the rollout of new analytics tools for Google Classroom, adding a bunch of ways for educators to monitor the activity of their students. This latest addition puts a new "Analytics" ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team. Getting started with analytics tools can get ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

I’ve said for years, anyone can find and reduce fraud if they know where to look and what to look for. I’ve also served many publishers, large and small, over the years. Even if they don’t have ...

Migrating your data to GA4 is not currently possible. Here's what you can do instead to prepare before the July 2023 deadline. As you’re preparing to set up Google Analytics (GA4), you’re probably ...

We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem. As we bid Google Universal Analytics (UA) its final adieu ...

(1/3) Publishers, ecommerce sites, and marketers rely on Google Analytics data to make decisions that affect their business. But very few understand the vulnerabilities of Google Analytics and how ...