Overview: Google Gemini and ChatGPT are two of the most powerful generative AI tools shaping digital workflows.Both platforms ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...

If you’re downgrading, go to the Google One 2 TB plan that is $9.99 per month versus $7.99 for AI Plus. This preserves AI Pro’s storage and other benefits like 10% at the Google Store. Editor-in-chief ...

Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn insights into immediate results. Google is rolling out two new AI-powered ...

ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google ...

Google is expanding its customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily.