Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

An icon in the shape of a lightning bolt. Impact Link Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics ...

Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification. Many marketing professionals are getting ...

Yes! I want to attend The Modern Marketer's Guide to Google Analytics and enjoy a year of PRO membership! With PRO I get: Finding it difficult to navigate the complexities of Google Analytics 4 (GA4)?

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

When marketers are developing personalized marketing campaigns, it's easy to feel overwhelmed. Say they encounter some disruptive behavior among a few individuals online: How do they decide whether ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Google is introducing new tools for newsrooms looking to understand their online audiences and how those audiences feed into their overall business. These efforts fall under the umbrella of the ...