Feb 15 (Reuters) - Ad-buying software maker Trade Desk Inc (TTD.O), opens new tab said on Tuesday that it will offer tools to online publishers for the first time in an attempt to help them reduce ...
On April 17, US District Judge Leonie Brinkema found that Alphabet GOOG has engaged in anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets ...
The Trade Desk just made a move to wrest control of ads powered by first-party data away from Google
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The Trade Desk has outpaced the digital advertising industry with its innovations in programmatic advertising and market positioning as a demand side platform. The company's identity solution, UID2, ...
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