Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager tag ...

Google will update how it handles multi-channel products, products sold both online and locally in the store, to help with managing inventory. Google emailed merchants that this applies to and the ...

Google is changing Merchant Center product rules in two phases. Sellers must update how they display installment payments, member pricing, and energy labels. US merchants will no longer need to ...

Google Merchant Center click reporting is changing on April 21, 2025, where clicks will be reported in the same manner Google Ads reports clicks. Google said this will align click reporting with ...

Google updated its conversion terminology in Google Merchant Center, renaming “Conversion settings” to “Key event setup” in the Google Ads UI. The terminology change aligns Google Merchant Center with ...

Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads ...

Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing, ...

If you use Google Merchant Center to sell your goods, there’s a new platform update you should know about — especially if you’re offering a loyalty program to your customers. Now, stores running free ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.