Is your account ready for Google AI Max? A pre-test checklist

AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness ...
Search Engine Land

Google launches A/B testing for Performance Max assets (Beta)

Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing ...

Google adds cross-campaign testing with new Mix Experiments beta

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...
VentureBeat

Test-driving Google’s Gemini-Exp-1206 model: Competitive data analysis and sophisticated visualizations in under a minute

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More One of Google’s latest experimental models, Gemini-Exp-1206, shows the ...