Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Google Ads and Analytics Advisor but for ...

Google seems to be rolling out the annotations feature within Google Search Console's performance reports. This was a feature Google began testing in May and now Google is rolling out custom ...

Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Why we ...

Google's stalwart search button has a new neighbor: AI Mode. Stream NBC 5 for free, 24/7, wherever you are. The artificial intelligence feature is being tested directly beneath the Google search bar ...

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Search Console Insights now includes performance data for social channels Google has automatically linked to your website. The feature shows clicks, impressions, top queries, and trending content for ...