Google Ads is testing a new feature that brings fresh transparency to responsive search ads (RSAs), a feature previously available only for PMax campaigns. Called “Search Term Categories,” the beta ...

You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood – and often misused. Here are five tips to help you get more from ...

Google has been secretly delisting articles from its search results, and a journalist only found out by complete accident. This was used maliciously already, but Google says the program has now been ...

Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you understand how your customers are searching and engaging with your business on ...

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching. AI Max has no conversion minimums Smart Bidding is required for search-term ...

Ross Kernez, Director of Search Marketing at HPOne, online reputation expert, PR strategist, SEO guru, and the CEO of Rossk Consulting. No one wants to search Google and see a wall of bad press about ...