Google shares three key tips for effective internal linking to improve SEO and user experience on websites. Use descriptive anchor text for internal links. Internal links guide users and search ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By ...

Google released its long-awaited August 2024 Core Update on Aug. 15. Once complete, this update will demote low-value SEO-focused content and promote high-quality websites. The goal, according to a ...

Google's Martin Splitt shares SEO strategies for multilingual websites, focusing on structure, hreflang attributes, and language selection. Google's Martin Splitt shares multilingual SEO tips in new ...

Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers. Having a strong online presence is crucial for businesses ...

To learn more about our editorial approach, explore The Direct Message methodology. The first SEO checklist I ever downloaded was twelve pages of verbs — optimize, compress, interlink — each line a ...

SEO is a game. And, like any game, the more we play, the better we get. SEO is also a tool. Search engine optimization is part of the process to improve a website’s visibility when people search for ...

Google's John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the ...

Search engine optimization (SEO) is what makes you visible on the web and allows your target audience to find you. Nowadays, it’s a cornerstone for every business’s marketing, not only in the B2C ...

SEO is a fast-moving, marketing-centric industry that will always keep you on your toes. If you’re just getting started, it can be overwhelming without a guide. There are many facets and ...

Google Discover is a mobile-only experience of articles recommended for you. It's personalized to every user based on their interests, search history, and other things Google knows about you, such as ...