Microsoft launches Publisher Content Marketplace for AI-powered ads. Google pushes Tag Gateway over standard tags.

Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

If you need a conversion linker tag to connect your ad data to on-site conversion actions. Where the Google Tag is missing on your site/pages. If your Google Tag event and configuration commands are ...

Google launched a beta integration for Google Tag Gateway that lets advertisers deploy it on Google Cloud Platform (GCP) through a new one-click workflow in Google Tag Manager and Google tag settings.

Google has updated the Google tag (the new Google tag) to include a new tap coverage summary and offering deeper Google Ads, Google Analytics, and various CMS integrations. Google wrote "we're ...

Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the ...

Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform’s automated integration with Google Tag Manager (GTM) is also now generally available.