Soon you’ll be able to browse and buy Target products directly inside Google’s AI assistant, Gemini. Target helped co-create ...

Partnering with Google on UCP is the latest way that Target is investing in AI technology to personalize and simplify the ...

Google launched Universal Commercee Protocol as the protocol layer between consumers, retailers, and payment systems.

Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the entire shopping journey, from product discovery to payment to post-sale ...

Google Ads introduced Target Cost-Per-Click (tCPC) bidding to Demand Gen campaigns, according to a help doc. How it works. When you use Target CPC, you’re telling Google the average price you’re ...