Many top websites have invalid homepage HTML, yet still rank well. Machine-readable elements must be accurate, even if the rest of the HTML isn’t. SEO success depends on user-focused strategy, not ...

Google is testing swapping the site name with the URL in the search result snippets. So instead of the site name being shown at the top of the search result snippet, Google is showing the URL above ...

Google’s John Mueller recently answered a question about how Google responds to staggered site moves where a site is partially moved from one domain to another. He said a standard site move is ...

Google is testing adding the site name next to the link icons in the AI Overviews within Google Search. This makes it much more likely for searchers to click on the links and click over to the source ...

Google updated its JavaScript SEO best practices document, for the second time this week, this time to clarify canonicalization best practices for JavaScript. In short, Google said “setting the ...