A hyperlink is an underlined piece of text that takes you to a website with just a click. Inserting hyperlinks is fairly simple, thanks to the web design tools now available. But it can also help to ...

Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google’s updated SEO ...

Google announced a change to the nofollow link attribute yesterday and with that announcement, Googlers spent the next day responding to questions about it on Twitter. I will go through what changed ...

The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing ...