The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...

Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead. Many top websites have invalid homepage HTML, yet still rank well.

Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search. Microsoft Bing now supports the data-nosnippet HTML attribute.

A start-up called Perplexity shows what’s possible for a search engine built from scratch with artificial intelligence. By Kevin Roose Kevin Roose used the Perplexity search engine for several weeks ...