Google has now re-branded Urchin to Google Analytics presenting users with better ways to “understand and influence visitor behavior and generate a higher ROI on marketing initiatives”. Yes folks!

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

Google Analytics just announced a new set of reports called “Real Time.” They will be seen in the new interface of Google Analytics (available to all users), under the Dashboard tab; according to ...

Here is a quick review of 10 of the most popular web analytics tools to help you decide which one will work best for you. In a recent post, the good folks at iSpionage reviewed the importance of using ...