Hasbro really needs this video game initiative to be a huge success. Hasbro is upbeat on video games after the success of Baldur’s Gate 3. Larian’s Dungeons & Dragons lore-accurate RPG was both a ...

In brief: The overwhelming success of Baldur's Gate 3 demonstrates gamers' strong desire for quality products set in the Dungeons & Dragons universe. Hasbro, the conglomerate that owns Wizards of the ...

This Week in Business is our weekly recap column, a collection of stats and quotes from recent stories presented with a dash of opinion (sometimes more than a dash) and intended to shed light on ...

The Frito-Lay Variety Packs' campaign with Hasbro celebrates moments of connection in new TV spots and a game experience that gives players a chance to win daily prizes. Now airing on TV, digital and ...

Tonies and Hasbro have expanded their long-term licensing agreement to bring select Hasbro Games titles to the recently launched Toniebox 2. Beginning in 2026, three classic Hasbro Games board games, ...

Apparently, there’s still more money in video games than in toys. As reported by Engadget, Lego has revealed that they are entering the video game industry as developers. In the past two or so decades ...

Hasbro announced they have teamed up with snack maker Frito Lay for an all-new promotion, as you can now take part in the "Game of Snacks." This is a new interactive web game where you will go out and ...

Electronic Arts' publishing deal with Hasbro Interactive would appear to have paid off. EA has announced it's shifted over 8 million units based on Hasbro licences titles within a year. The companies ...

Hasbro and Nex have expanded their collaboration to launch a new suite of interactive family games for the Nex Playground console. The new collection of games will be progressively released on Nex ...

The Zacks Toys - Games – Hobbies industry comprises companies that design, manufacture and sell various games and toys. While traditional toymakers primarily focus on marketing and selling action ...