The trend mocks glamour shots by intentionally looking unattractive. — -- A bizarre beauty trend is blowing up on social media where teens are posting thousands of videos with the hashtag, ...

The timelines on your Instagram accounts have probably been flooded recently with women posting black-and-white pictures of themselves. The premise of the viral trend comes as a way for women to ...

OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.

Young US consumers who like short videos have taken to TikTok because it is seen as a good home for candid, unfiltered content. Fashion and beauty brands have drawn billions of views by sponsoring ...

London - UNHCR, the UN Refugee Agency, and TikTok have joined hands today to launch a music campaign promoting solidarity with refugees globally. The campaign begins with #TheWorldNeeds, a ...

When Movers+Shakers founders Evan Horowitz and Geoffrey Goldberg launched their first brand campaign on TikTok, it broke records in six days. Here’s how they turned it into a more lasting phenomenon.