It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out. Google Ad Manager is building a connection to Prebid ...

However, the momentum of the technology was disrupted earlier this year by arguably its biggest detractor Google, with its announcement of the full rollout of its answer to header bidding – ...

Panelists at the OMMA Programmatic Conference on Tuesday seemed to agree that header bidding, while complex, can be beneficial. On the panel entitled “Headers Up: How Does Header Bidding Change Both ...

Header bidding has perhaps been one of the buzziest terms of 2016 with players like Amazon, Google and Facebook in the game. Here’s a look at why that buzz is perhaps justified – and why header ...

Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while introducing other disadvantages – with which the ...

This week popped with events like MediaPost’s Programmatic Insider Summit -- which I attended -- and Mobile World Congress. The Congress was in Barcelona, so that would have been fun. But the ...

GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through ...

Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further ...

Taboola.Com Ltd. TBLA renewed its partnership with the independent global news organization the Associated Press. AP News will implement various new Taboola features, including a header bidding ...