When most people talk about a book changing their life, they’re talking about a book they read — a book that changed their perspective or way of thinking. But for many authors, writing a book can be ...
A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone. Effective marketing and an established platform are crucial for a ...
It seems like everyone is writing a business book these days. Your peers are publishing. Your competitors are publishing. If you’re not publishing, what’s holding you back? If you’re not shaping the ...
WHEN PEOPLE ask Michael Moritz, a former journalist and prominent tech investor, what book they should read to understand Silicon Valley, he always recommends two. “They are not about Silicon Valley, ...