The podcast will host conversations between marketers and Google Ads product teams, focusing on how the platform works and how updates could impact ad campaigns.

Google DeepMind CEO Demis Hassabis says Google doesn't have any current plans for ads in Gemini, as OpenAI moves toward ...

As artificial intelligence ruins the economy and takes over the world, Google is quietly working to change the advertising game in a mind-bending way. As Semafor reports, AI has so utterly altered the ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Every time Hugh publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...