In today’s environment, your brand can’t be just a visual wrapper. It needs to coordinate behavior, allocate resources, and ...

For much of the modern corporate era, brand has been treated as surface area. A story told outward. A set of signals designed to persuade, attract, and differentiate. When companies spoke about brand, ...

Most of us know the phrase “operating system” in the context of our computers and phones. An operating system is an underlying framework that manages the applications and software we use every day.

Headlines about employee well-being programs are easy. The real test is use and trust—whether people engage, and believe what they find. For organizations, these programs affect retention and ...

When Nick Turley joined OpenAI in 2022 as the head of ChatGPT, he was tasked with commercializing the company’s research. He has made great strides toward that goal, growing the product to 800 million ...