People still tend to overlook just how powerful organic content can be. The thing is, if you actually pair that content with a bit of real personality (not just buzzwords and fake smiles), weird stuff ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...

Welcome to the era of fakery. The widespread use of instant video generators like Sora will bring an end to visuals as proof. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology ...

In this episode of Galaxy Brain, Charlie Warzel talks with the business writer Ed Elson about the rise of the “clip economy”—the idea that short video clips pulled from podcasts, livestreams, and ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

Turning long-form podcasts and interviews into short-form social media clips has become a lucrative career for some. But others say it is a race to the bottom. Clips have conquered the internet, as in ...

Online short-form video has shifted from a light distraction to a constant backdrop in many children’s lives. What used to fill a spare moment now shapes how young people relax, communicate and form ...