Duplicate pages can blur intent signals, making it harder to choose the correct page. LLMs may cluster near-duplicate URLs and select one page to represent the set, which can surface the wrong version ...

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Having a law firm website rich in relevant content is key to the success of many law firms’ marketing strategy. The search engines reward websites that contain helpful information for those seeking it ...

Focus on block-level structure so assistants can lift complete ideas. Align titles, headings, and schema; use Q&A and short lists where they help. Avoid hidden content, long walls of text, PDFs for ...