Email is a tried-and-true digital marketing tactic for growing your business. But those who don’t already have a large email list built up may be wondering what they should be doing to collect email ...

It may surprise you, but email marketing gives you the best return on investment (ROI) of any of the basic digital marketing techniques*. The reason? The people who have given you their email address, ...

To sharpen your email marketing strategy, you’ve decided to start an email list — a roster of clients and prospects who will receive your emails or your e-newsletter on a regular basis. But before you ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’ve been in business for any length of time, you ...

Building a contact list is a key step companies must take before they can launch email marketing campaigns that help them reach and connect with their target audience and convert prospects into ...

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. Email is most effective at inspiring customers to take action, and it ...