Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Most professionals understand that networking is critical for ...

As a business owner, building a personal brand can be just as important as developing your company’s brand. It's not just about what you offer; it's about your reputation and how people perceive you.

Credibility and competence are the foundational blocks of a trusted referral network, determining your professional and personal connection potential. Clarity in communication is essential for ...

Creating a personal brand might initially feel daunting, but it’s essential to maintaining an online presence in this digital age. We asked industry experts to share one piece of advice they’d give to ...

What’s the first thing that comes to your mind when you hear the word “personal branding?” Does it make your mind brim with possibility—or make you roll your eyes? We’ve been conditioned to think of ...

Running a small business requires managing your professional and personal reputation. Your personal brand can be a valuable asset when it comes to expanding the reach of your small business and ...

Career growth rarely derails because of one dramatic failure. More often, it slows down due to small, repeated decisions that ...