Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

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“Collaboration with physical therapists and students is critical, because their domain expertise helps to ensure the ...

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...