Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

yep, that's my question. can I just create any .html file with html/css/pictures/links, and insert the code into an email using an email client (in my case, Apple's Mail.app on MacOS X Tiger 10.4), ...

Opinions expressed by Entrepreneur contributors are their own. There’s a common adage you’ll hear marketers say: Spend as much time promoting your content as you do creating it. It applies to your ...