Instagram allows businesses to create targeted ads based on a range of factors, including demographics and psychographics. "Think about your audience’s age, gender, location, interests, and behavior,” ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

A well-crafted carousel post is a recipe for engagement on Instagram. Here are our top tips for producing cohesive, creative carousels. No Instagram strategy is complete without carousels. Why?

Flip The Switch: How To Turn Your Instagram To Business Account And Unlock Its Power: By Shreya Doris Chattree Switching your Instagram from a personal profile to an Instagram to business account is ...