Not every customer who visits your website is willing to buy immediately. In fact, it takes time to build trust and prove your value. After you've done that, you might get a few customers to pay for ...

If you don’t have a lead magnet, get one now. A lead magnet is something you give away in exchange for an email address. It can be accessed instantly, with high perceived value and high actual value.

Discover how lead magnets like free trials and guides convert visitors into sales leads and customers, boosting your ...

Lead magnets have long been an effective tactic for generating more leads and growing an email list. Popular in the marketing industry, lead magnets can also be used by independent business owners to ...

Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Years ago when my cofounder and I started our business, ...

Your website will attract two kinds of visitors: buyers and browsers. Your buyers are ready to buy; their wallets are open. But your browsers are on a quest for ...

Recently, the new CEO of a global consumer entertainment company decided that integrating the company’s distinct brands into one digital platform was a key strategy for future growth. He asked the ...

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality. GA, UNITED STATES, January 14, 2026 ...