A few months ago, I outlined my view on new classifications for public relations agencies integrating artificial intelligence into their work. I made the point that AI integration is reshaping PR ...

The digital PR industry is profoundly transforming as AI workflows revolutionize how brands scale outreach, craft strategies, and earn media. With the ability to analyze data, generate insights, and ...

Generative AI platforms are revolutionizing the PR industry by automating the job’s most tedious tasks, allowing PR professionals to work more efficiently and effectively. And as long as it’s ...

To ensure brand stories resonate with consumers and target audiences, smart public relations professionals don’t just broadcast a message—they craft a narrative. In today’s saturated media landscape, ...

After years of discussing how artificial intelligence (AI) could transform the way we live and work, we are now experiencing its true benefits firsthand across various aspects of life. In the ...