Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

During my postdoctoral training at Yale University, prior to joining the University of New Haven as a tenure-track faculty member in the School of Health Sciences, I worked with an innovative lab ...

Diners await their first bite-size course during Epic.Now at New York's Michelin-starred Icca. Sleek headsets line the omakase bar at New York’s Icca—host of Epic.Now, a new virtual reality experience ...

A Siskiyou County couple’s love of art, imaginary worlds and Mt. Shasta inspired them to create a virtual reality climbing adventure for fitness and fun. They designed a virtual reality experience ...

The little boy, about 7 years old, almost disappeared inside the virtual reality headset, yet the way he was holding up his hands showed he knew exactly what to do. A laptop screen showed what he was ...

The platform, dubbed Virtual Reality Embedded Naloxone Training, uses augmented reality training to help train people on how to use naloxone, according to an Aug. 14 press release from OSF. “The mixed ...