Frank Vella, CEO of Constant Contact, a digital marketing and CRM platform that has helped millions of small businesses and nonprofits. Forrester is calling 2023 "a year of reckoning" for customer ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

Opinions expressed by Entrepreneur contributors are their own. A great customer experience (CX) begins with an engaged, empowered, and inspired employee. Without them, it’s impossible to ensure that ...

It’s not just up to your sales or service teams to give good customer service; every employee plays a role. Learn how to build a customer-centric culture that exceeds customer expectations and sets ...

When it comes to customer experience and marketing strategies, being able to create effective customer surveys is a pivotal skill. These surveys serve as valuable touchpoints for businesses to gather ...

On the surface, international business expansion seems easier than ever. Today, any company can reach multiple markets in a matter of seconds: Publish a blog post, launch a mobile app, buy digital ads ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.