Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

People who manage brands need to end their obsession with positioning strategy because it’s working against their most important goal: growth. When Al Ries and Jack Trout wrote their landmark book, ...

Featuring Rainer Strack, BCG, co-author of the recent HBR article, “Use Strategic Thinking to Create the Life You Want.” Complimentary HBR Webinar Monday, April 15, 12:00 pm EDT In corporate strategy ...

Practical steps you can take to look beyond the short-term planning horizon. Some managers develop strategy by focusing on problems in the present, and that’s especially true during a crisis. But Mark ...