A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a revenue-generating business model is essential ...

Business-minded entrepreneurs are focused on one path to success: establishing a business and achieving sustainable growth. While the direction is clear and the mission is straightforward, the path is ...

Extreme business disruption, uncertainty and economic headwinds demand that organizations place their bets on investments that create opportunity and value. In the past, many technology investments ...

Five elements can move you beyond episodic success. by Paul Blase and Paul Leinwand Delivering sustained growth is one of the hardest things a company can do. A brilliant idea or product innovation ...

A data-driven approach to design, measurement, and implementation by Darrell Rigby, Zach First and Dunigan O’Keeffe Most people will readily agree that the first responsibility of business leaders is ...