Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional ...

Advanced Targeting: Powered by Vevo’s contextual insights and creative intelligence, advertisers can now activate an AI-built library of 700+ contextual targets and hundreds of privacy-compliant, ...

You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Sept 25 (Reuters) - Meta (META.O), opens new tab staffers have had discussions with Alphabet's (GOOGL.O), opens new tab Google Cloud about the possibility of using its Gemini models to improve the ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...