Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...
In today's digital age, data inundates us. The sheer volume of information available to us is staggering. We can measure customer likes and dislikes and the number of strokes we took in the swimming ...
Thomas C. Redman is the president of Data Quality Solutions and the author of People and Data: Uniting to Transform Your Business (Kogan Page, 2023). Donna L. Burbank is the managing director of ...
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