Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube. From in-depth tutorials to video podcasts, longer videos can drive engagement, build ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

The way we consume content has changed drastically, which means the way we interact with businesses has evolved as well. Today, consumers want to know businesses, see behind the scenes and get a sense ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's digital landscape, social media platforms are undergoing a transformation, with ...

How long is a short-form video? Short-form videos can range anywhere between a few seconds and a few minutes long, and usually they stand at five to 90 seconds. Short social media videos are the most ...

In the digital world, first impressions are everything. If you have a good enough hook in a video, you can increase your audience and draw viewers in right off the bat — but it's not as easy as it ...