In the most recent Google Ads tutorial video, a new Conversion Lift study was introduced to advertisers. The tutorial covers Conversion Lift and how to set it up in Google Ads. Next, you’ll be able to ...

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the ...

Free ad performance audits help businesses identify wasted spend, uncover conversion issues, and understand why ...

Advertising on Google Ads is a no-brainer for many brands. Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been ...