Small business owners often struggle to track their companies’ key performance indicators (KPIs) because of their packed schedules and limited time to dig into the right tools or reports. However, ...

A businessperson holding a laptop that displays data charts and graphs. To understand your business’s financial health, you need numbers that give you a clear picture while guiding your next moves.

As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months. The post How CMOs should think about discovery in an AI-first world appeared first on ...

To understand your business's financial health, you need numbers that give you a clear picture while guiding your next moves. But how do you choose which key performance indicators (KPIs) matter to ...