AI tools only deliver meaningful results when they are given clear, structured business context — without it, even the best systems produce irrelevant, low-impact output. AI is only as effective as ...

These days, large language models such as ChatGPT are omnipresent. Yet their inner workings remain deeply mysterious. To Naomi Saphra, that’s an unsatisfying state of affairs. “We don’t know what ...

A simplified explanation of how Google ranks content is that it is based on understanding search queries and web pages, plus a number of external ranking signals. With AI Mode, that’s just the ...

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...

Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher. Semantic SEO aims to describe the relationships between ...

You don’t typically build a machine without understanding how it works. But for artificial intelligence researchers building large language models, understanding is about the one thing they haven’t ...