When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Gathering and analyzing data is essential for validating and refining your business model. Important KPIs to monitor might include user acquisition cost, lifetime value of a customer, churn rate, ...

These days, the digital marketplace is moving faster than ever, which makes search engine optimization (SEO) even more important. One way companies can stay ahead of the game is with predictive ...

Overview AI scans news, earnings calls, and social media to spot trends faster than humans.Data analytics provides real-world ...

From the Industrial Revolution that mechanized production and propelled economies forward to the digital revolution that reshaped communication and information dissemination, technology’s influence ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

A shock absorber every business needs today is to gain new insights that are hidden in real-time supply chain data. Companies can capitalize on these insights to make their supply chains more ...

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.

Having the tools in place to make sense of your shipping data isn’t just useful—it’s necessary. Data powers strategic decision-making, and businesses gain a significant competitive edge when they turn ...