Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated answers – long before it shows up as keyword search volume.

English teacher Mary Rodgers kicked off her 12th grade honors English class at Louisa County High School in Virginia with an activity that some of her colleagues around the country would find ...

I get it, these are uncertain times. Organic traffic is dropping like a rock, and new referral traffic coming in from LLMs like ChatGPT barely scratches the surface of what’s been lost. The narrative ...