Sometimes, brand communities coalesce naturally as fans of your product or service meet at events, find each other online, or chat in the comments of your social media profiles. Otherwise, it can take ...

Gamification is the use of game mechanics in non-gaming contexts. In fintech, it’s a tool that makes using an app more engaging, intuitive, and even fun. Instead of dry numbers, users get achievement ...

The idea of “gamification” has rumbled loud and long throughout the marketing and branding echo chamber over the last several years. In the 24/7 news cycle, even in the B2B world of marketing and ...

Capturing the attention of customers is increasingly difficult. In the world of entertainment, specifically iGaming, a battle rages between competing providers. Attracting curiosity and gaining the ...

Gamification is an increasingly prominent part of digital platforms. Gamified elements, like point systems and leaderboards, are appearing everywhere from financial services to fitness, healthcare and ...

In fact, there are more ways than ever these daysfrom boutique gyms to iPhone apps to upgraded virtual reality fitness devicesto infuse your workouts with the joy of play. The goal, of course, is to ...

With gamification, Web3 tools can boost streamers’ control, engagement and monetization, all while keeping broadcasts smooth and secure. Many streamers still rely on centralized platforms that charge ...

The practice of gamification is contributing to a more highly motivated workforce in the warehouse, says Ken Ramoutar, chief marketing officer of Lucas Systems Inc. People enjoy playing games “of all ...