Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

Drew has since gone on to found a successful consulting business Humor that Works that helps businesses harness the power of humor to improve the bottom line. And I wrote Play Your Way Sane, which ...

Being able to make your people laugh can foster resilience, psychological safety and a culture of innovation, ultimately enhancing organizational performance and employee satisfaction. Here’s how to ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Leadership is often associated with qualities like ...

How Do You Use Humor? Answer the following questions adapted from Rod Martin's Humor Styles Questionnaire. Respond as honestly and objectively as you can. Totally Disagree 1 Moderately Disagree 2 ...

I love to surround myself with friends who have a great sense of humor. The only downside to hanging out with people that make me laugh is when they make me laugh too hard. So now I just carry extra ...