The SEO landscape in 2025 demands more than just strong writing skills. You must write with both humans and machines in mind to succeed at writing for search engine optimization—crafting content ...

HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate ...

Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over ...

Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance. CSS class names have no impact on SEO and aren't read as content ...