As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

Forbes contributors publish independent expert analyses and insights. Mark C. Perna is a generational expert who covers education & careers. In a world that feels more polarized each day, it’s now ...

One question I often get when I speak at events or lead training sessions is, “What if I ask questions and people think I’m being confrontational?” It’s a common concern, especially when curiosity ...