The B2B market is following B2C’s lead when it comes to online buying preferences and expectations. According to research by Forrester Consulting for Accenture and Hybris Software, 49 per cent of B2B ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Almost one-third of Americans say they are online “almost ...

AI has become an essential tool for streamlining video content planning and analytics. Relying solely on AI video is a major mistake, though. In the face of an onslaught of AI-only video, brands need ...

Healthcare Success Strategies has launched a new six-video instructional series designed to help healthcare providers and corporations implement video as part of their marketing efforts. The free ...

The UCI Forum approves an H.264 SVC specification aimed at easing interoperability in video communications regardless of the device or connection capabilities. High definition (HD) video streamed over ...