When a company partners with an agency, leaders working on marketing typically have ideas about what they think their business needs. If the business sells directly to customers or clients, for ...

Inbound marketing involves creating relevant, valuable and original content, optimising it and distributing it across a variety of online media channels. The aim of this process is to attract ...

Inbound marketing has become the marketing strategy for brands to truly succeed. In fact,’The Ultimate List of Marketing Statistics’ by HubSpot states that 54% more leads are generated through inbound ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We live in a day and age when we can basically have whatever we want the moment we want it, ...

According to recent B2B Marketing and Tomorrow People research, a very small minority of marketers are satisfied with the ROI created by their inbound marketing strategies. There are a huge number of ...

According to HubSpot’s 2017 “State of Inbound,” 59 percent of respondents reported seeing the highest quality of leads from inbound practices. Why? For one thing, leads are actively seeking ...

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How can you use inbound marketing to generate leads? An infographic (below) from The Center for Sales Strategy outlines the process they follow with their clients. It outlines a seven-step inbound ...

It’s no secret that outbound marketing is no longer an efficient way to advertise your business. The rise of the internet and the omnipresence of social media means that customers are now more savvy ...

Opinions expressed by Entrepreneur contributors are their own. I’ll say it: the days of outbound marketing are over. The “Wolf of Wall Street” mentality of harassing customers over the phone, sending ...