A long time ago, at an early incarnation of this magazine (called Inbound/Outbound) I wrote stories about ACDs and predictive dialers, which at that point were separate and unequal – but both were ...

Opinions expressed by Entrepreneur contributors are their own. There has been a lot of debate recently as to whether inbound marketing departments will eventually overtake company sales teams. While I ...

Jasco has successfully implemented the first Proactive Outreach Manager (POM) call centre platform in South Africa that integrates outbound and inbound call capabilities. The POM platform was ...

Implementing the right strategies helps marketers grow their customer base and optimize budgets. The two primary types of marketing, inbound and outbound, achieve these goals in different ways. To ...

The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing ...

The sales team is primarily responsible for reaching your company's sales targets. Others would agree that they keep businesses afloat. Led by outbound call center solutions, a sales team can improve ...